Volume One Entertainment Relies on Kass Uehling for Brand Identity

News Release

Volume One Entertainment Relies on
Kass Uehling for Brand Identity


New York, NY — February 7, 2008— Volume One Entertainment has become an active player in the feature film industry with a brand identity as unique as the cinematic properties it develops. “As our name reflects, we represent a new chapter in the annals of independent filmmaking,” says Volume One Entertainment founder and CEO Dean Leavitt, “and we needed a visual identity that communicates our mission equally well. Kass Uehling, who helped us select this name, has developed a dynamic identity that allows us to aggressively compete for attention in a very cluttered media environment.”



“After consulting on the selection of the Volume One name, Kass Uehling designed a logo, which incorporates a distinctive treatment of the communicative name with a bold, red symbol, created from the numeral 1 and film sprocket imagery. This serves both as a visual flag and a recall button to maximize memorability. Adds Milt Kass, Principal of Kass Uehling, “Because of the nature of this business category, we did not want to be too subtle. This contemporary design is both highly legible and highly visible. The distinctive icon sets the stage for Volume One Entertainment to join the ranks of innovative film production companies.”

About Kass Uehling
Kass Uehling is a consulting and creative organization specializing in branding and integrated communications since the early 1970’s. Clients rely on us to furnish the communications component of their strategic planning, which often includes the development of names, logos and design systems, which insures that all communications project a strong, consistent brand message. For more information, please visit www.kassuehling.com.

For more information, contact:
Milt Kass Kass Uehling Inc. 333 Seventh Avenue New York NY 10001 212.465.9206 x316 mkass@kassuehling.com