| News Release | |
| WPS
Resources and Peoples Energy Choose Integrys as their new name |
| New York – November
15 – Integrys is the new name for the proposed merger
between two major mid-western energy companies. The new name
was developed in just 4 weeks by the New York–based branding
firm, Kass Uehling Young. The Integrys name (pronounced in-TEG-ris) joins WPS Resources Corporation (NYSE: WPS) based in Green Bay, WI with Chicago-based Peoples Energy Corporation (NYSE: PGL). |
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When the merger is completed early next year, Integrys Energy Group, Inc becomes the name of the new parent company and will list on the New York Stock Exchange under the ticker symbol, TEG. The non-regulated energy supply and services subsidiary of the combined company will be called Integrys Energy Services, Inc. |
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| Why Integrys? “The new name suggests like-sounding words such as integrity and intelligence,” said Larry l. Weyers, the Chairman and CEO of WPS and Integrys’ new CEO. "Integrys reflects our commitment to open and honest business practices, prudent decision-making and a strong financial foundation. It suggests our dedication to provide innovative energy solutions that benefit all our stakeholders – our customers, our shareholders and the communities we serve. We are combining these two companies in order to become a stronger, more competitive and diversified energy company. Our success will depend on our determination to live by the core values suggested in the name Integrys.” To develop and gain legal clearance for the new name in time for the combined company launch in early 2007, Kass Uehling Young worked with a team led by Mark Radtke, President of WPS Energy Services. |
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About Kass Uehling |
| For more information, contact: |
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| James Uehling Kass Uehling Inc. 333 Seventh Avenue New York NY 10001 212.465.9206 x316 juehling@kassuehling.com |
Jerry Stuart Kass Uehling Inc. 333 Seventh Avenue New York NY 10001 212.465.9206 x328 jstuart@kassuehling.com |
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