WPS Resources and Peoples Energy choose new name

News Release

AIMS Worldwide Enhances
Its Corporate Brand

Company Partners with Kass Uehling to Create
Brand Identity that Reflects Company’s Future


New York, NY — January 18, 2007 — AIMS Worldwide, Inc., a vertically integrated marketing communications consultancy providing organizations with focused marketing solutions, has announced the launch of a new corporate brand identity through its strategic partnership with Kass Uehling, a New York-based brand, corporate communications and creative consulting firm.

“With our new corporate identity program, our discipline groups and strategic partners now truly exemplify the streamlined One-2-One marketing approach we take with our clients,” said Gerald Garcia Jr., President and CEO of AIMS Worldwide, Inc.

“In ten years of business operations, we have grown at a tremendous pace and this re-branding initiative is just another step in our growth process. We believe these re-branding initiatives will further facilitate our strategic vision to change the marketing paradigm through acquisition opportunities and increased market value.” Kass Uehling, a consulting, corporate communications and creative organization specializing in brand identity, collaborated with AIMS to develop a brand icon that reflected the company’s mission, vision and culture. The new brand elements are aimed to improve the visual corporate identity and will be integrated into AIMS’ marketing materials, business documents, website presentations and its forward-looking “personality.” “AIMS was ready to take their identity to the next level and we recommended a contemporary brand persona that would reflect their values, inventive marketing solutions and cutting-edge thinking,” commented Milt Kass, of Kass Uehling. “Their new brand signature is just one element of an overarching identity system that will enable further brand building as the company grows.”

About Kass Uehling
Kass Uehling is a consulting and creative organization specializing branding and integrated communications since the early 1970’s. Clients rely on the firm to furnish the communications component of their strategic planning, which often includes the development of names, logos and design systems, which insures that all communications project a strong, consistent brand message. For more information, please visit www.kassuehling.com.

For more information, contact:
James Uehling Kass Uehling Inc. 333 Seventh Avenue New York NY 10001 212.465.9206 x316 juehling@kassuehling.com		Jerry Stuart Kass Uehling Inc. 333 Seventh Avenue New York NY 10001 212.465.9206 x328 jstuart@kassuehling.com