New York, NY — April 19 — Simply College, a national service that simplifies the search for college financial aid, has made its debut with an appropriately friendly brand identity developed by New York consulting firm Kass Uehling.

“The goal of the program is to streamline the funding search and application processes that make the hunt for college financial aid so difficult,” says company founder Charlene Haykel. “The logo and identity materials convey our message perfectly.”

Says Milt Kass, partner at Kass Uehling, “This design, sophisticated in its minimalism, with a timeless quality, clearly communicates ‘for everyone’ without being overly youthful. Its informality succinctly captures the concept of simplicity.”

“Distinctive and memorable”, adds Kass, “the design will help Simply College grow as a brand and function effectively in all media, particularly the website, workbooks and other components of the program.”

For more information contact Simply College at www.simply-college.com.

About Kass Uehling
Kass Uehling is a consulting and creative organization specializing branding and integrated communications since the early 1970’s. Clients rely on the firm to furnish the communications component of their strategic planning, which often includes the development of names, logos and design systems, which insures that all communications project a strong, consistent brand message. For more information, please visit www.kassuehling.com.