Broadway Party Rentals Adopts New Identity

News Release

Broadway Party Rentals Adopts New Identity
Turns to Kass Uehling to Revitalize Brand

New York, NY – November 12, 2007 – Broadway Party Rentals, one of the leading banquet/catering resources on the East Coast, now looks as sophisticated and elegant as the events it supplies. “We are an innovative company but our image was tired, dated and not in sync with the quality of the goods and services we offer,” says Robert Skriloff, President of Broadway Party Rentals. “Kass Uehling provided the dynamic change we needed, creating a memorable new logo and color palette as well as recommending we shorten our previously longer name.”



		Previous Logo

A symbol suggestive of three champagne flutes, a sophisticated logotype and refreshing new colors convey the exact image the company needed to communicate. Adds Milt Kass, Principal at Kass Uehling, “The new identity beautifully and simply merges the concept of quality with the feelings of festivity and celebration. And they work together to create a magnificent billboard for the company’s best and biggest advertising vehicle – their fleet of trucks.”

About Kass Uehling
Kass Uehling is a consulting and creative organization specializing branding and integrated communications since the early 1970’s. Clients rely on the firm to furnish the communications component of their strategic planning, which often includes the development of names, logos and design systems, which insures that all communications project a strong, consistent brand message. For more information, please visit www.kassuehling.com.

For more information, contact:
James Uehling Kass Uehling Inc. 333 Seventh Avenue New York NY 10001 212.465.9206 x316 juehling@kassuehling.com		Jerry Stuart Kass Uehling Inc. 333 Seventh Avenue New York NY 10001 212.465.9206 x328 jstuart@kassuehling.com