Challenge
Academically, Grinnell College is nationally recognized as a leading undergraduate institution. But their visual identity and communications practices had not kept pace with their educational leadership.
Grinnell College
Nonprofit
Solution
After a brief but intensive discovery phase, Kass Uehling developed a new logo -a contemporary rendition of the Grinnell name and traditional leaf graphic. We then designed all high-visibility communications from signage to recruiting literature.