Challenge
Following years of successful growth and expansion, Texas Utility Company needed to reposition and unify its many affiliates under a single brand.
TXU
Energy
Solution
Kass Uehling developed a comprehensive brand architecture for the new name, TXU, and created a dramatic new visual identity that uses a compound signature to link the TXU name to a strong starburst symbol. We then translated the design to all communications and an online manual.