Challenge
Alco Office Products (AOP) needed a new name and brand to unify the network of franchises that were operating under their own identities and to reflect its broader mission of providing entire office solutions.
IKON Office Solutions
Services
Solution
Kass Uehling created the name IKON, from the word icon, to precisely define the company. We then designed a powerful wordmark and applied it to all media, developed guidelines to codify the entire design system and assisted with communications planning to introduce the new identity.